Supply-Path Optimization Is Guiding Video SSP Strategy | AdExchanger
The influx of demand is driving ad tech consolidation, too. Although Tremor International already had both a sell-side platform (Unruly) and a demand-side platform (Tremor Video), it acquired DSP...
View ArticleIncrease the Value of Your Inventory through Unruly’s CTRL Platform with...
There is nothing more crucial to the success of an advertising campaign than finding and connecting with the right audience. But making that happen in today’s fragmented media ecosystem is more...
View ArticleSolving for Challenges in CTV Ad Serving – Part 4
In a Q&A that appeared in ExchangeWire, Unruly’s Erhard Neumann, Managing Director of our Spearad ad serving and unified auction platform, discussed the current state of CTV and how TV...
View ArticleSolving for Challenges in CTV Ad Serving – Part 5
In a Q&A that appeared in ExchangeWire, Unruly’s Erhard Neumann, Managing Director of our Spearad ad serving and unified auction platform, discussed the current state of CTV and how TV...
View ArticleMediahub Selects Unruly as a Preferred SSP
Partnership supports Mediahub’s efforts to offer clients direct access to premium omnichannel supply, differentiated data and creative solutions New York – March 14, 2023 – Unruly, a leading...
View ArticleTremor International Launches Its First-to-Market TV Convergence Solution: A...
New York – April 26, 2023 – Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor”), a global leader in data-driven video and Connected TV (“CTV”) advertising technology, today announced the launch of...
View ArticleUnruly SSP Partners with TCL FFALCON to Expand Premium TV Inventory Access...
Following the integration of the Amobee DSP into Tremor International’s end-to-end platform, advertisers gain direct access to impactful streaming supply in the TCL Channel May 2, 2023 (New York) –...
View ArticleIn a First, Tremor International to Offer Green Media Products on CTV,...
Curated deals in the Unruly SSP package supply across display, video and now, CTV based on publishers’ scores against carbon emission measurement methodology With a direct path to purchase from Amobee...
View ArticleTremor International Group Rebrands as Nexxen
The platforms in the holding company’s brand portfolio – Amobee, Tremor Video, Unruly and Spearad – collectively relaunch under one name, signaling a unified, powerful future New York, June 12, 2023 –...
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